Money talks, right? That’s how the saying goes, at least. And if that’s the case, wouldn’t rewarding managers and other employees based on overall engagement scores from a census survey make the most sense?
While the concept seems sound, there are issues that arise with this practice. Engagement is essential and it’s important to keep people accountable, but we don’t recommend basing bonuses or pay scales on engagement numbers.
Focusing solely on the final number mutes the employees’ voices. Comments and feedback are lost when an organization hones in on the overall score and not their specific feedback.
Every employee inside an organization should feel accountable for employee engagement. While that accountability may look different for leaders, managers and employees, incentivizing one role (i.e. managers) decreases overall accountability.
If managers know their bonus will be affected by results on a census survey, they may change their actions around the time the survey is administered. They may threaten or intimidate employees into inflating results. Similarly, especially if the results remain anonymous, employees may be overly critical if they're unhappy with their managers and want to stick it to them.
The ultimate goal of a survey is not to gauge the status quo, but to identify organizational strengths and areas that can be improved. If too much focus is placed on the results, managers may lose interest in engagement after the survey concludes.
Simply stamping managers with a number removes all context from their performance. Maybe a manager is new to the job and hasn't had a chance to make meaningful changes yet. Perhaps the starting engagement level of the team was particularly low. Elements such as team size and turnover play a large part in engagement scores and are many times out of the manager's hands.
Instead of holding managers accountable for one number associated with employee engagement, leaders can promote accountability among managers by regularly discussing engagement in 1-on-1 meetings. When leaders ask managers about their team's engagement commitments, the action they've taken since the survey, and what progress has been made so far, it signals that engagement is important and that managers are accountable for driving engagement in their teams.
Don't boil everything down to a number. Discuss ways to improve outside numerical values, such as employee retention or absenteeism.
If you feel incentivization is a must for your organization, we have some suggestions that alleviate some of the issues addressed above.
To get the whole scoop on the importance of employee engagement surveys and how to use them, take a look at this ebook.