Visual Brand Assets

Download our brand assets and their PDF guidelines below.  


Company Boilerplate

Quantum Workplace, a human resources technology provider, equips workplaces with the smartest talent solutions so that they can grow and succeed. Nearly 20 years ago, the Company pioneered some of the earliest employee engagement and performance software, and has since partnered with thousands of organizations to drive employee, team, and business success.

To learn more, visit or connect with the Company on LinkedIn, Facebook, Twitter, or Instagram.


Editorial Guidelines

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Our primary audience is talent-focused HR directors, VPs, and CHROs at mid-market organizations in English-speaking countries. In addition, we tailor certain content to business leaders and managers or people leaders.

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Tone of Voice

  • Passionate: Showcase warmth and empathy for the people within the organization.
  • Authoritative: Be clear, direct, but compassionate and understanding.
  • Informative: Use an educational tone to provide guidance, clarity, and reliability.
  • Trustworthy: Readers should feel like they can depend on our content now and in the future.
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Writing Style

  • Active versus passive voice
  • Second or third person versus first person
  • Make good use of headings, sub-headings, bulleted lists, and bolded text
  • Aim for a 8th-10th grade reading level
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Topics & Keywords

We cover topics related to talent management, HR strategy, and workplace trends, including:

  • Organizational culture, remote work, and DE&I
  • Employee engagement and employee surveys
  • Employee lifecycle and talent development
  • Performance management, performance reviews, and one-on-ones
  • Employee recognition, goals, and feedback
  • Employee engagement and performance management software


Each content piece should include one primary keyword that has high monthly volume and mid to low competition. Identify a few secondary keywords to include throughout contribution that are relevant to your topic.

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Blog Content
  • Title: No more than 70 characters and grab the reader’s attention with the primary keyword.
  • Meta: No more than 155 characters (with spaces) with the primary keyword and call to action.
  • Introduction: Include the primary keyword, bullets of what to expect, and in-line call to action.
  • Body: Use a proper hierarchy, short sentences (<20 words) and paragraphs (2-4 sentences)
  • Sources: Any stats, examples, case studies need to be cited and linked to the original source.
  • Conclusion: Concise (<1 paragraph), and summarize the main point.
  • Image: Place images and videos directly in the draft.