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Monotype is a global leader in type and technology — helping creative professionals build, express, and elevate iconic brands through typography. With over 1000 employees worldwide and rapid growth in recent years, Monotype operates at the intersection of creativity, innovation, and technology. As the company scaled across time zones and regions, Monotype set its sights on a core objective: creating clarity and consistency around its business strategy while elevating the employee experience to retain top talent and fuel ongoing performance.
As Monotype expanded, three critical challenges emerged. First, employees were struggling to understand how their work aligned with company strategy, especially amid fast-paced changes and cross-functional complexity. Second, attracting and retaining top talent became a priority — especially in a competitive tech landscape where employees often need to feel the difference to stay. Third, Monotype wanted to continue enhancing its employee experience, ensuring that its values, culture, and people-first approach remained intact through growth and change.
Without a clear line of sight to strategy and development opportunities, Monotype risked disengagement, misalignment, and eventual attrition — particularly among its high performers who drive long-term success.
Rather than letting complexity dilute culture, Monotype doubled down on strategic clarity and employee voice. They recognized that better alignment around goals and expectations would drive accountability, autonomy, and satisfaction. And by listening closely to what the team needed — recognition, growth, and trust — the company could build a more resilient and thriving workplace.
To do this, Monotype integrated people insights with strategic planning, ensuring that the employee perspective wasn’t an afterthought — it was a core business input.
Monotype adopted a thoughtful, layered approach using Quantum Workplace tools to measure sentiment, clarify strategy, and empower leaders and employees.
Through engagement and pulse surveys, the company collected both scaled and open-ended feedback, enabling deep insights into how employees were feeling and what they needed. Leaders used filtering and slicing tools to pinpoint themes — especially within the top talent population — and take targeted action. These insights informed strategic communication efforts and organizational improvements, including new team structures and global alignment efforts.
The company also launched a new Strategy/Operations team and bolstered its Employee Experience (EX) team, ensuring that alignment and communication weren’t just one-time initiatives but ongoing, intentional functions. To promote transparency, Monotype gave access to survey results to managers, extended leadership, and EX teams, encouraging shared ownership of employee sentiment and improvement efforts.
In parallel, Monotype used Quantum Workplace’s Feedback module to run 360 Reviews for current and aspiring leaders, giving individuals deeper insight into their strengths, development areas, and growth potential — a critical step in engaging and retaining top talent.
The results of these strategies are already clear:
Employees have taken notice. As one team member shared, “I would definitely recommend Monotype as a great place to work, especially for those who value creativity, innovation, and collaboration. The company offers a strong culture of trust and autonomy.”
At Monotype, engagement is no longer seen as an HR initiative — it’s a company-wide mindset. “HR is a catalyst, not the owner of engagement,” said CHRO Michelle Kelly-Donohue. “We empowered influential employees to lead change and then got out of their way. That’s what inspires real engagement.”
The company’s strategic alignment efforts are also gaining traction. After launching new clarity initiatives in early 2025, Monotype is now measuring understanding of strategy as a core metric — and building a framework to support it long-term.
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