With more than 4,700 associates spread among 430 stores, the convenience store chain serves over 480,000 customers each day. In an industry where competitors are a dime a dozen, Kum & Go has survived by not being a “typical” convenience store – set apart by focusing on the customer. Their dedication to putting the customer first is shown in their commitment to engaging associates, who fuel a positive customer experience.
Company leaders know that if their associates aren’t happy, their customers won’t be either. And as a company whose defining feature is the passion it has for providing a great experience to customers, disengaged associates weren’t an option. Kum & Go needed survey technology that could hone in on insights from their retail and hourly associates – so they could be better equipped to increase engagement, and in turn, increase the experience of the customers they work with each and every day.
Chairman & CEO
Kum & Go
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