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Why Is Employee Engagement Important? (Yes, It Still Is)

/ 5.14.19

Why Is Employee Engagement ImportantThe momentum behind employee engagement has picked up steam over the past decade. More and more organizations are trying to “do” engagement. But many have struggled to measure success and achieve their goals, leading to a lot of frustration. Some organizations have given up or dismissed engagement as a hype-driven fad.

 

These companies want the answer to one question: why is employee engagement important?

 

Before we can answer, we need to address a big problem: the practice of engagement is distorted at many organizations. It’s often limited to gathering feedback through an annual survey. The organization may analyze the data and set some goals, but nothing changes.

 

Those motivations are well-intended, but the strategy requires an adjustment. Your people are your most important asset, and you can't expect a once-a-year survey and a few action plans to keep them engaged and excited about your organization's future.

 

Engagement is about humans, and like humans it's complex and dynamic. Engagement’s tricky, yet essential - it affects nearly every area of your business. But perceptions around it need to change because engagement is here to stay.

 

Move the needle on engagement with your copy of "A New Era of Employee  Engagement"

 

Your People Are Your Greatest Asset

 

Technology, services, and processes are constantly changing. They might provide your business a temporary boost, but new ideas will come along and replace them. Making them the foundation leaves your organization unstable and vulnerable when change arrives.

 

Unlike ideas and technology, people aren’t going anywhere. They are the organizational asset that will always determine success or failure. And when they’re happy and motivated, you’ll prosper.

 

Empowered, supported, and valued people develop emotional bonds to your company. They desire organizational, not just personal, success. This causes them to work harder, longer, and with a sense of purpose.

 

Every part of your business boils down to people. But don’t take our word for it. Studies show that engaged employees have a positive impact on:

 

Profits

Engaged employees are personally invested in organizational prosperity. Companies with the highest levels of engagement are 22% more profitable than those with low levels of engagement. Engaged employees stay longer and work harder to achieve organizational goals.

 

Turnover

With more and more jobs available, employees have other options if they’re unhappy. Companies with high levels of engagement show turnover rates 40% lower than those with low levels of engagement. Engaged employees develop a sense of belonging and loyalty to their workplace.

 

The Customer Experience

Employees are the customer’s gateway to an organization, and engaged employees strive to represent their companies well. 73% of consumers would consider purchasing from a brand again if they had a superior customer experience. Engaged employees go above and beyond to create loyal brand advocates.

 

Retention

Engaged employees feel a stronger bond to their organization’s mission and purpose. They are 59% less likely to look for a job with a different organization in the next 12 months. Their attachment to their workplace makes them unlikely to pursue other employment.

 

Innovation

Organizations are always searching for creative solutions and processes that spark the next big breakthrough. Engaging environments inspire employees’ minds. 59% of engaged employees said their job brings out their most creative ideas. They feel empowered to experiment and stretch their thinking.

 

Engagement also affects productivity, sales, employee safety, absenteeism, and more. It touches every part of your organization – that’s why engagement is important, and why it’s not going anywhere.

 

To experience these benefits, organizations need to think about engagement differently.  Start moving the needle on engagement with your free copy of our ebook, A New Era of Employee Engagement.

 

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